Abel
Atmospheric photography production
Photography and image concepts with final photography and animations fit for format for Abel.
About the project
Lifestyle photography
Animations
Abel perfume wants to inspire and encourage positive change. They developed natural perfumes, without compromising ethics and aesthetics. It was our ambition to accentuate these values by visualizing them in both stills and animations. We presented the true colours of the ingredients and created elegant shadow play to accentuate the bottles. We have shot this from Switzerland to the Netherlands to any spot that could provide us with beautiful daylight.
The goal of this production was to visualize the Brand ID and core values of Abel O'dor. We created beautiful still assets, by playing with colour, shadows, and the shapes of the bottles. We show the product in different settings, creating different feelings. Which was important to show the versatility of the production while targetting a large audience.
For this production, we also created several animations where we played with shadows, light and reflections. Forming an extra dynamic to the surroundings, the star of the show, the products. The animations are soft and natural, in line with the values of the brand.
