adidas | Stan Smith
Campaign production
Influencer campaign production adidas Stan Smith x Jessie Jazz Vuijk
About the project
Production approach
Final campaign
Up until this year, the iconic Stan Smith design stayed the same for almost over a decade. adidas is now entering a new era for the Stan Smith and is focussing on its ability to reduce plastic waste and help the planet. To celebrate this historic moment in the brands' journey towards more sustainability, we produced this D(OOH) campaign with Mediacom and adidas. We did a collab with influencer Jessie Jazz Vuijk. The D(OOH) campaign had a local set up in Amsterdam and on the socials of Jessie.
Shot on a Red Helium 8K in our Amsterdam studio, a skeleton crew (Director, DOP, Focus puller/First AC, and Gaffer). We have built the set with our in-house team based on empty bottles and the Stan Smith shoes, shaping a carrousel around Jessie.
The approach was to boost the Stan Smith Durability campaign locally for extra local relevance. There is nothing better than a local inspiring role model, with a proper fanbase, to share the story of the environmental importance of durability. The campaign has been released on Jessie’s Instagram feed and Instagram stories, and the (D)OOH placements in the Netherlands. The Key visual is used for OOH placement and is a clean translation from the AV assets. Completely in the Stan Smith brand ID.
