De Nieuwe Keuken
Content production
Film and photography assets for "De Nieuwe Keuken" by Fred
About the project
Content production
If you are thinking about cutting back meat, you are in luck! De Nieuwe Keuken had launched their pulled mushrooms together with Freddy Tratlehner (aka Vjeze Fur, Jeugd van Tegenwoordig) and created a delicious meat substitute, adding an innovative spin to the meat substitute products. They approached us to work on a photography production for lifestyle, portrait, and packshot photography. Used for a wide scope of outlets such as PR, social media, website, and packaging. We worked with Foster & Kin as creative agency, Gina van Heerden as the creative producer, Stuart Minzey for photography, and Oliver Knight for food styling.
The shoot was spread out over two days, where the first day was focused on the lifestyle images and the second day on the packshots. For the packshots it was important to capture the food in a way that would compliment the funky packaging. Overall, the lifestyle images needed to find the originality of the brand whilst looking fresh and crisp. We are happy to have worked with this amazing crew and to see the images and products come together, and to see the product available on the website of De Nieuwe Keuken and at Crisp.
