Nike | Back To School

CGI & 3D production

CGI & 3D ekins in de kicks and fits of Nike for the back to school campaign

About the project

Ekins

Partners & credits

For Nike Brand Creative, we have created the FA21 Back to School and Back to Sport campaign. This production was a Mixed Reality campaign where we brought Nike's Ekins to life in the real world for a campaign full of adventures. We produced both AV's and stills.

With the use of CGI and 3D animation, we created several characters dancing, showing off their coolest tricks, and showing their favourite sneakers and Nike accessories.

Client: Nike
Full service Production: Studio Zelden
3D / CGI Partner: Mitsi Studio
Director: Bastiaan van Ederen
Art direction Nike: Ben Oosterkerk + Nike Brand Creative Team
Character Creator: Colin Ozawa
Co-Director (Plates): Huub Lensvelt
Producer (Plates): Annette Putman
DOP ( Plates): Milan Amzic
Facial animations: Phunk Animation Studio
Setdressing: Dana Horeman & Sophie Draper